At Diamond Supermarket (referred to as "DSM", "we", "our", or "us"), accessible via our website www.dsmonline.pk and our mobile applications (collectively, the “Platform”), your privacy is one of our top priorities. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our services.

By using our Platform, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1. Personal Information:

• Full name
• Phone number
• Email address
• Delivery address

1. Usage Data:

• Device type, operating system, browser type
• IP address and location (approximate)
• Pages visited, time spent on site/app, and interaction logs

1. Cookies & Tracking:

We use cookies and similar technologies to improve your browsing experience, analyze traffic, and personalize content.

2. How We Use Your Information

We use the collected information to:

• Process orders and deliver products
• Communicate order status and updates
• Provide customer support
• Improve our services and user experience
• Send promotional emails, offers, or alerts (only with your consent)
• Comply with legal and regulatory obligations

3. No Third-Party Data Sharing

We do not share, sell, rent, or trade your personal information with third-party vendors, marketers, or logistics partners.

All operations — including order fulfillment, delivery (through our own riders), and customer service (via our in-house support agents) — are handled internally by Diamond Supermarket.

Your data stays entirely within our organization and is used only for purposes directly related to your shopping experience with us.

4. Data Security

We use industry-standard security protocols (SSL encryption, secure servers, firewalls) to protect your data. However, no digital platform can guarantee 100% security, so we urge you to keep your login credentials secure.

5. Your Rights and Choices

You have the right to:

• Access or update your personal data
• Request deletion of your account
• Opt out of marketing communications
• Disable cookies via your browser settings
• Your privacy is important to us. When you subscribe to our offers, we collect only the basic details needed to share updates, discounts, and promotions with you. We do not sell or share your information with third parties. You are always in control—if at any point you no longer wish to receive our messages, you can easily unsubscribe through the link provided in our emails or by following the opt-out instructions in our WhatsApp messages.

To exercise these rights, please contact us at dsmonlinepk@gmail.com

6. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect data from minors.

7. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with a revised effective date.

8. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please reach out to:

Diamond Supermarket
Email: dsmonlinepk@gmail.com
Website: www.dsmonline.pk
Phone: +92336-1110376